{"id":11186,"date":"2022-10-28T18:53:04","date_gmt":"2022-10-28T18:53:04","guid":{"rendered":"https:\/\/www.webtechmantra.com\/?p=11186"},"modified":"2022-10-28T18:53:07","modified_gmt":"2022-10-28T18:53:07","slug":"fundamental-qualities-of-a-website-that-converts","status":"publish","type":"post","link":"https:\/\/www.webtechmantra.com\/fundamental-qualities-of-a-website-that-converts\/","title":{"rendered":"5 Fundamental Qualities of a Website that Converts"},"content":{"rendered":"\n<p>A website that converts turn visitors into customers or subscribers. Businesses that invest in making their site easy to use, navigate, informative, and clear about how visitors can take action will achieve their bottom line. If you have a website for your small business that isn&#8217;t turning traffic into leads and sales, here are five actionable steps you can take to improve your site&#8217;s conversion rate:&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.webtechmantra.com\/fundamental-qualities-of-a-website-that-converts\/#1_Engaging_Visuals\" title=\"1. Engaging Visuals\">1. Engaging Visuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.webtechmantra.com\/fundamental-qualities-of-a-website-that-converts\/#2_Great_Content\" title=\"2. Great Content\">2. Great Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.webtechmantra.com\/fundamental-qualities-of-a-website-that-converts\/#3_Mobile-friendly\" title=\"3. Mobile-friendly\">3. Mobile-friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.webtechmantra.com\/fundamental-qualities-of-a-website-that-converts\/#4_Fast_Load_Speed\" title=\"4. Fast Load Speed\">4. Fast Load Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.webtechmantra.com\/fundamental-qualities-of-a-website-that-converts\/#5_Clear_Calls_to_Action\" title=\"5. Clear Calls to Action\">5. Clear Calls to Action<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Engaging_Visuals\"><\/span>1. Engaging Visuals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When visitors land on your page, the first thing that will keep them on it is the appearance and design of your site. If your site looks outdated and boring, visitors will leave right away.&nbsp;<\/p>\n\n\n\n<p>You must ensure that your site contains engaging visuals, consistent colors, fonts, and good imagery. Your website should also have minimal clutter, leaving appropriate white spaces to enhance readability. In addition, it is best to keep your navigation menu clean and straightforward.&nbsp;<\/p>\n\n\n\n<p>For instance, <a href=\"https:\/\/www.aera.vc\/aera-team\/\" target=\"_blank\" rel=\"noreferrer noopener\">these compelling visuals<\/a> on this company&#8217;s site are easy on the eye and compel the visitor to scroll down the page to learn more:\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Great_Content\"><\/span>2. Great Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Congratulations! the aesthetic of your site has kept the visitor for two seconds. Now, what? The content on your website must immediately answer their questions about the product or service and what benefits they stand to gain from your products and services.&nbsp;<\/p>\n\n\n\n<p>When writing your content, you must understand your customers&#8217; needs and pain points and address them creatively and compellingly.&nbsp;<\/p>\n\n\n\n<p>Creating quality content valuable to your visitors will also likely be helpful to search engines &#8211; which means more organic traffic for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Mobile-friendly\"><\/span>3. Mobile-friendly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Approximately <a href=\"https:\/\/www.oberlo.com\/statistics\/mobile-internet-traffic#:~:text=As%20of%20August%202022%2C%2053.74,46.26%20percent%20coming%20from%20desktops.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">54% of website visits<\/a> come from mobile devices, compared to 46.26 percent from desktops. This indicates that more than half of the web traffic comes from mobile devices, and this trend will likely continue in the future.\u00a0<\/p>\n\n\n\n<p>As a result, if you want your website to convert, it must be mobile-friendly. Having a mobile-friendly site will:&nbsp;<\/p>\n\n\n\n<ul><li>give your audience a seamless experience when they visit your website on their mobile devices;&nbsp;<\/li><li>help search engines rank you better in search results; and&nbsp;<\/li><li>improve your mobile conversion rates by boosting your click-through rate.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Fast_Load_Speed\"><\/span>4. Fast Load Speed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Have you ever visited a website that took what felt like ages to load? Were you willing to visit that site again? Probably not. That&#8217;s how your site visitors will think if your website is too slow to load.&nbsp;<\/p>\n\n\n\n<p>According to research, <a href=\"https:\/\/digital.com\/1-in-2-visitors-abandon-a-website-that-takes-more-than-6-seconds-to-load\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">1 in 2 visitors<\/a> abandons a site that takes too long to load. To improve your site&#8217;s load speed, first make sure that you&#8217;re using a simple, lightweight theme and that the images on your site aren&#8217;t too large.\u00a0<\/p>\n\n\n\n<p>You can also install a plugin that automatically compresses your images before you upload them to your site. You should also set up a caching plugin on your site to optimize its performance.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Clear_Calls_to_Action\"><\/span>5. Clear Calls to Action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your website must convey a clear call to action (CTA) for visitors to convert into paying customers or subscribers. It must also be easy for visitors to engage with you after they land on your page. This is why you need to include clear CTAs on your site.&nbsp;<\/p>\n\n\n\n<p>The more CTAs you have on each page, your conversion rate will be higher. Your CTAs must persuade visitors to take action \u2014 and make it easy \u2014 or they won&#8217;t work.&nbsp;<\/p>\n\n\n\n<p>For instance, instead of simply saying &#8220;buy now&#8221; or &#8220;sign up,&#8221; use phrases like &#8220;add to cart,&#8221; &#8220;order now,&#8221; and &#8220;start free trial&#8221; to encourage your visitors to take action.&nbsp;<\/p>\n\n\n\n<p>Your website is an essential asset for your business. Following these five actionable tips can improve your website&#8217;s conversion rate and turn more visitors into customers or subscribers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A website that converts turn visitors into customers or subscribers. Businesses that invest in making<\/p>\n","protected":false},"author":1,"featured_media":11187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[56,2621,709],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Fundamental Qualities of a Website that Converts<\/title>\n<meta name=\"description\" content=\"A website that converts turn visitors into customers or subscribers. 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