{"id":12835,"date":"2023-03-03T06:55:55","date_gmt":"2023-03-03T06:55:55","guid":{"rendered":"https:\/\/www.webtechmantra.com\/?p=12835"},"modified":"2023-03-03T06:55:56","modified_gmt":"2023-03-03T06:55:56","slug":"applying-data-science-to-product-management","status":"publish","type":"post","link":"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/","title":{"rendered":"<strong>Applying Data Science to Product Management &#8211; Understanding the Intersection<\/strong>"},"content":{"rendered":"\n<p>Although two separate fields, product management and data science, have been successfully interconnected in the technologically rich modern era. At the same time, the whole world is being driven by data to accomplish business goals. Product managers use various data science techniques to make important decisions regarding developing consumer-centric products.<\/p>\n\n\n\n<p>If you have opted for a\u00a0<a href=\"https:\/\/herovired.com\/courses\/product-management-course-certification\/\" target=\"_blank\" rel=\"noreferrer noopener\">product management course<\/a>\u00a0or are thinking of building your career in the field, here&#8217;s all you need to understand how both fields are interrelated and thus intersect.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/#Where_Does_the_Intersection_Occur_Between_Product_Management_And_Data_Science\" title=\"Where Does the Intersection Occur Between Product Management And Data Science?\">Where Does the Intersection Occur Between Product Management And Data Science?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/#Ways_In_Which_Data_Science_Can_Be_Applicable_To_Product_Management\" title=\"Ways In Which Data Science Can Be Applicable To Product Management\">Ways In Which Data Science Can Be Applicable To Product Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/#Conclusion\" title=\"Conclusion:\">Conclusion:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_Does_the_Intersection_Occur_Between_Product_Management_And_Data_Science\"><\/span><strong>Where Does the Intersection Occur Between Product Management And Data Science?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To understand this in detail, it is essential to delve deep into what product management is. Product management involves the proper identification of the needs of customers, followed by strategic development and launch of products that will accomplish the customer needs. Therefore the process is quite complex, requiring detailed market research, efficient product development, proper sketching of the user experience and the product&#8217;s final launch.<\/p>\n\n\n\n<p>In contrast, data science is concerned with extracting deep and detailed knowledge and insights from the available data by applying various machine learning and statistical techniques. The intersection would automatically make sense with the data required to support important product management and development decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ways_In_Which_Data_Science_Can_Be_Applicable_To_Product_Management\"><\/span><strong>Ways In Which Data Science Can Be Applicable To Product Management<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are various ways in which the intersection between the two can be applied in real-life experiences. These are as follows:<\/p>\n\n\n\n<ul>\n<li><strong>Identification Of The Needs Of Customers<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Several techniques of data science, such as surveys, analysis of feedback given by customers, and monitoring of social media, can prove beneficial for the identification of the varied needs of customers. This, in turn, assists the product managers in getting a better and more detailed understanding of the market and designing products that would sell in the market and prove effective against customers&#8217; needs.<\/p>\n\n\n\n<ul>\n<li><strong>Opting For An Analysis Of The Product<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The information secured from data science assists in measuring and assuming the performance of the products in the market. Data science can be beneficial for the collection and analysis of the behaviour of the users, customer engagement, and identifying further areas that can be improved, among many more.<\/p>\n\n\n\n<ul>\n<li><strong>A\/B Testing<\/strong><\/li>\n<\/ul>\n\n\n\n<p>A\/B testing is considered one of the most popular techniques in Data science. This can be used to test various features of the products and customer experience. The product managers can use the data for optimisation and improve the users&#8217; engagement level.<\/p>\n\n\n\n<ul>\n<li><strong>Predictive analytics<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Predictive analysis is another popular technique in data science that proves helpful in the oeuvre of project management. It can help in forecasting the trends that might occur in the future concerning the behaviour of the customer and the chain of demand. This further assists in undertaking informed decisions concerning the marketing and development of the product.<\/p>\n\n\n\n<ul>\n<li><strong>Machine learning<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Machine learning techniques can be used to automate certain tasks concerning product management, for instance, targeting customers and segmenting customers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Therefore, it is quite clear how data science and project management overlap and create the successful development of marketing strategies and product development.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although two separate fields, product management and data science, have been successfully interconnected in the<\/p>\n","protected":false},"author":1,"featured_media":12836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[769],"tags":[77,2789],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Applying Data Science to Product Management - Understanding the Intersection<\/title>\n<meta name=\"description\" content=\"Although two separate fields, product management and data science, have been successfully interconnected in the technologically rich modern era. At the same time, the whole world is being driven by data to accomplish business goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Applying Data Science to Product Management - Understanding the Intersection\" \/>\n<meta property=\"og:description\" content=\"Although two separate fields, product management and data science, have been successfully interconnected in the technologically rich modern era. At the same time, the whole world is being driven by data to accomplish business goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/\" \/>\n<meta property=\"og:site_name\" content=\"WTM - Technology, Business, Finance, Digital Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webtechmantra\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-03T06:55:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-03T06:55:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/Applying-Data-Science-to-Product-Management-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Web Tech Mantra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webtechmantra\" \/>\n<meta name=\"twitter:site\" content=\"@webtechmantra\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Web Tech Mantra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/\"},\"author\":{\"name\":\"Web Tech Mantra\",\"@id\":\"https:\/\/www.webtechmantra.com\/#\/schema\/person\/c26fbe297d817255a12e5fab6fddb124\"},\"headline\":\"Applying Data Science to Product Management &#8211; Understanding the Intersection\",\"datePublished\":\"2023-03-03T06:55:55+00:00\",\"dateModified\":\"2023-03-03T06:55:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/\"},\"wordCount\":524,\"publisher\":{\"@id\":\"https:\/\/www.webtechmantra.com\/#organization\"},\"keywords\":[\"Data Science\",\"Product Management\"],\"articleSection\":[\"Software\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/\",\"url\":\"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/\",\"name\":\"Applying Data Science to Product Management - Understanding the Intersection\",\"isPartOf\":{\"@id\":\"https:\/\/www.webtechmantra.com\/#website\"},\"datePublished\":\"2023-03-03T06:55:55+00:00\",\"dateModified\":\"2023-03-03T06:55:56+00:00\",\"description\":\"Although two separate fields, product management and data science, have been successfully interconnected in the technologically rich modern era. At the same time, the whole world is being driven by data to accomplish business goals.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.webtechmantra.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Applying Data Science to Product Management &#8211; Understanding the Intersection\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.webtechmantra.com\/#website\",\"url\":\"https:\/\/www.webtechmantra.com\/\",\"name\":\"WTM - Technology, Business, Finance, Digital Marketing\",\"description\":\"Technology, Business, Finance, Digital Marketing\",\"publisher\":{\"@id\":\"https:\/\/www.webtechmantra.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.webtechmantra.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.webtechmantra.com\/#organization\",\"name\":\"WTM - Technology, Business, Finance, Digital Marketing\",\"url\":\"https:\/\/www.webtechmantra.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.webtechmantra.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/web-tech-mantra-logo-1-e1586874822549.png\",\"contentUrl\":\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/web-tech-mantra-logo-1-e1586874822549.png\",\"width\":250,\"height\":64,\"caption\":\"WTM - Technology, Business, Finance, Digital Marketing\"},\"image\":{\"@id\":\"https:\/\/www.webtechmantra.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/webtechmantra\",\"https:\/\/twitter.com\/webtechmantra\",\"https:\/\/www.pinterest.com\/webtechmantraofficial\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.webtechmantra.com\/#\/schema\/person\/c26fbe297d817255a12e5fab6fddb124\",\"name\":\"Web Tech Mantra\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.webtechmantra.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.webtechmantra.com\/wp-content\/litespeed\/avatar\/476c2abb5f087e24c06582c50a5d5ac6.jpg?ver=1703797815\",\"contentUrl\":\"https:\/\/www.webtechmantra.com\/wp-content\/litespeed\/avatar\/476c2abb5f087e24c06582c50a5d5ac6.jpg?ver=1703797815\",\"caption\":\"Web Tech Mantra\"},\"description\":\"Web Tech Mantra website came up with a new helpful content update on finance, technology, business, health, and more topics niche. We studied, analyzed and presented on this platform. With all our knowledge, we established a platform to build a proper and trustful rapport with the internet world. We also covered the social media world through web tech mantra, so every social media user can access the informational world through the web tech mantra.\",\"sameAs\":[\"https:\/\/webtechmantra.com\"],\"url\":\"https:\/\/www.webtechmantra.com\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Applying Data Science to Product Management - Understanding the Intersection","description":"Although two separate fields, product management and data science, have been successfully interconnected in the technologically rich modern era. At the same time, the whole world is being driven by data to accomplish business goals.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/","og_locale":"en_US","og_type":"article","og_title":"Applying Data Science to Product Management - Understanding the Intersection","og_description":"Although two separate fields, product management and data science, have been successfully interconnected in the technologically rich modern era. At the same time, the whole world is being driven by data to accomplish business goals.","og_url":"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/","og_site_name":"WTM - Technology, Business, Finance, Digital Marketing","article_publisher":"https:\/\/www.facebook.com\/webtechmantra","article_published_time":"2023-03-03T06:55:55+00:00","article_modified_time":"2023-03-03T06:55:56+00:00","og_image":[{"width":1200,"height":629,"url":"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/Applying-Data-Science-to-Product-Management-.jpg","type":"image\/jpeg"}],"author":"Web Tech Mantra","twitter_card":"summary_large_image","twitter_creator":"@webtechmantra","twitter_site":"@webtechmantra","twitter_misc":{"Written by":"Web Tech Mantra","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/#article","isPartOf":{"@id":"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/"},"author":{"name":"Web Tech Mantra","@id":"https:\/\/www.webtechmantra.com\/#\/schema\/person\/c26fbe297d817255a12e5fab6fddb124"},"headline":"Applying Data Science to Product Management &#8211; Understanding the Intersection","datePublished":"2023-03-03T06:55:55+00:00","dateModified":"2023-03-03T06:55:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/"},"wordCount":524,"publisher":{"@id":"https:\/\/www.webtechmantra.com\/#organization"},"keywords":["Data Science","Product Management"],"articleSection":["Software"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/","url":"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/","name":"Applying Data Science to Product Management - Understanding the Intersection","isPartOf":{"@id":"https:\/\/www.webtechmantra.com\/#website"},"datePublished":"2023-03-03T06:55:55+00:00","dateModified":"2023-03-03T06:55:56+00:00","description":"Although two separate fields, product management and data science, have been successfully interconnected in the technologically rich modern era. At the same time, the whole world is being driven by data to accomplish business goals.","breadcrumb":{"@id":"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.webtechmantra.com\/applying-data-science-to-product-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.webtechmantra.com\/"},{"@type":"ListItem","position":2,"name":"Applying Data Science to Product Management &#8211; Understanding the Intersection"}]},{"@type":"WebSite","@id":"https:\/\/www.webtechmantra.com\/#website","url":"https:\/\/www.webtechmantra.com\/","name":"WTM - Technology, Business, Finance, Digital Marketing","description":"Technology, Business, Finance, Digital Marketing","publisher":{"@id":"https:\/\/www.webtechmantra.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webtechmantra.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.webtechmantra.com\/#organization","name":"WTM - Technology, Business, Finance, Digital Marketing","url":"https:\/\/www.webtechmantra.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webtechmantra.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/web-tech-mantra-logo-1-e1586874822549.png","contentUrl":"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/web-tech-mantra-logo-1-e1586874822549.png","width":250,"height":64,"caption":"WTM - Technology, Business, Finance, Digital Marketing"},"image":{"@id":"https:\/\/www.webtechmantra.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/webtechmantra","https:\/\/twitter.com\/webtechmantra","https:\/\/www.pinterest.com\/webtechmantraofficial\/"]},{"@type":"Person","@id":"https:\/\/www.webtechmantra.com\/#\/schema\/person\/c26fbe297d817255a12e5fab6fddb124","name":"Web Tech Mantra","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webtechmantra.com\/#\/schema\/person\/image\/","url":"https:\/\/www.webtechmantra.com\/wp-content\/litespeed\/avatar\/476c2abb5f087e24c06582c50a5d5ac6.jpg?ver=1703797815","contentUrl":"https:\/\/www.webtechmantra.com\/wp-content\/litespeed\/avatar\/476c2abb5f087e24c06582c50a5d5ac6.jpg?ver=1703797815","caption":"Web Tech Mantra"},"description":"Web Tech Mantra website came up with a new helpful content update on finance, technology, business, health, and more topics niche. We studied, analyzed and presented on this platform. With all our knowledge, we established a platform to build a proper and trustful rapport with the internet world. We also covered the social media world through web tech mantra, so every social media user can access the informational world through the web tech mantra.","sameAs":["https:\/\/webtechmantra.com"],"url":"https:\/\/www.webtechmantra.com\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.webtechmantra.com\/wp-json\/wp\/v2\/posts\/12835"}],"collection":[{"href":"https:\/\/www.webtechmantra.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webtechmantra.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webtechmantra.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webtechmantra.com\/wp-json\/wp\/v2\/comments?post=12835"}],"version-history":[{"count":1,"href":"https:\/\/www.webtechmantra.com\/wp-json\/wp\/v2\/posts\/12835\/revisions"}],"predecessor-version":[{"id":12837,"href":"https:\/\/www.webtechmantra.com\/wp-json\/wp\/v2\/posts\/12835\/revisions\/12837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webtechmantra.com\/wp-json\/wp\/v2\/media\/12836"}],"wp:attachment":[{"href":"https:\/\/www.webtechmantra.com\/wp-json\/wp\/v2\/media?parent=12835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webtechmantra.com\/wp-json\/wp\/v2\/categories?post=12835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webtechmantra.com\/wp-json\/wp\/v2\/tags?post=12835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}