{"id":13728,"date":"2023-05-19T11:00:11","date_gmt":"2023-05-19T11:00:11","guid":{"rendered":"https:\/\/www.webtechmantra.com\/?p=13728"},"modified":"2023-05-19T11:00:13","modified_gmt":"2023-05-19T11:00:13","slug":"valuable-form-of-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.webtechmantra.com\/valuable-form-of-digital-marketing\/","title":{"rendered":"Which Is The Most Underrated Yet Highly Valuable Form Of Digital Marketing?"},"content":{"rendered":"\n<p>There are many different forms of digital marketing available today, so it\u2019s easy to get lost or feel overwhelmed. However, it is entirely worth taking the time to understand the fundamentals of each digital marketing method so that you can determine how much value each one can bring to your business if executed well.<\/p>\n\n\n\n<p>In this article, we\u2019re going to focus specifically on one of the most underrated yet highly valuable forms of digital marketing: email marketing.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.webtechmantra.com\/valuable-form-of-digital-marketing\/#What_is_email_marketing\" title=\"What is email marketing?\">What is email marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.webtechmantra.com\/valuable-form-of-digital-marketing\/#Why_is_email_marketing_so_valuable\" title=\"Why is email marketing so valuable?\">Why is email marketing so valuable?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.webtechmantra.com\/valuable-form-of-digital-marketing\/#Final_thoughts\" title=\"Final thoughts\">Final thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_email_marketing\"><\/span><a><\/a><strong>What is email marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Email marketing might sound like something out of a 90\u2019s business handbook, however, it remains as relevant today as it ever was \u2013 if not more so.<\/p>\n\n\n\n<p>Email marketing refers to the process of growing and nurturing an email list and providing high-value information and promotions on a regular basis.<\/p>\n\n\n\n<p>This is arguably the single most underrated digital marketing strategy and if you aren\u2019t yet leveraging its potential, it\u2019s time to start giving it some serious consideration. Here\u2019s why\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_email_marketing_so_valuable\"><\/span><a><\/a><strong>Why is email marketing so valuable?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s kick off with some <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">email marketing stats<\/a>:<\/p>\n\n\n\n<ul>\n<li>For every dollar spent, you can make an average ROI of $31.<\/li>\n\n\n\n<li>There are over 4-billion daily email users.<\/li>\n\n\n\n<li>99% of email users check their inbox at least once a day.<\/li>\n<\/ul>\n\n\n\n<p>That\u2019s an awful lot of potential to earn. But let\u2019s dig a little deeper\u2026<\/p>\n\n\n\n<p>Email marketing is so valuable because it allows you to effectively \u2018have another stab\u2019 at those who don\u2019t immediately purchase from your website. Here\u2019s how:<\/p>\n\n\n\n<ul>\n<li>You can offer a FREE, high-value eBook on your website in exchange for joining your email list. A great example of this is a <a href=\"https:\/\/www.onlinemarketinggurus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing agency<\/a>\u00a0offering something along the lines of: \u201cEverything You Need to Know About Perfecting Your <a href=\"https:\/\/www.webtechmantra.com\/reap-the-benefit-of-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Local SEO<\/a>\u00a0in 2023.\u201d<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Naturally, any small business owners who visited the agency\u2019s website and weren\u2019t quite ready to sign up might consider claiming their FREE eBook and gaining some industry-expert insights.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>&nbsp;In doing so, the agency is creating TWO new opportunities to convert those prospects:<\/li>\n<\/ul>\n\n\n\n<p>o&nbsp;&nbsp;&nbsp;By demonstrating their knowledge and expertise by offering valuable, industry-expert information with a compelling CTA at the end of the eBook.<\/p>\n\n\n\n<p>o&nbsp;&nbsp;&nbsp;By adding the prospects to their email list for further nurturing \u2013 thus channelling them into a sales email funnel.<\/p>\n\n\n\n<ul>\n<li>This approach gives you so much more opportunity to bolster your brand awareness, garner loyalty, and increase sales.<\/li>\n<\/ul>\n\n\n\n<p>Another great thing about email marketing is that it can be used to nurture and upsell existing customers. Let\u2019s use an eCommerce business as an example:<\/p>\n\n\n\n<ul>\n<li>Customers who create an account with an eCommerce website during the purchasing process will invariably enter the email marketing list (unless opting out).<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Those who are in the email list can receive regular updates, VIP discounts, and all manner of promotions.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Not only does this keep the brand alive in their eyes, but eventually, when they are ready to spend again, they\u2019re far more likely to go with the eCommerce store communicating with them and offering valuable promotions.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Similarly, if existing customers abandon the website with items in their basket, the eCommerce company can email them with a discounted incentive for returning and finishing the transaction.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>These are just a handful of the amazing ways in which email marketing can be used to nurture, convert, and upsell.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span><a><\/a><strong>Final thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>And that about sums it up. The fact is, email marketing is highly underrated despite the immense earning potential it can offer to small, medium, and corporate sizes businesses alike.<\/p>\n\n\n\n<p>If you haven\u2019t yet begun working on an email marketing campaign of your own, now is as good a time as any to get started!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many different forms of digital marketing available today, so it\u2019s easy to get<\/p>\n","protected":false},"author":1,"featured_media":13729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[82,3045,592],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which Is The Most Underrated Yet Highly Valuable Form Of Digital Marketing?<\/title>\n<meta name=\"description\" content=\"There are many different forms of digital marketing available today, so it\u2019s easy to get lost or feel overwhelmed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webtechmantra.com\/valuable-form-of-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which Is The Most Underrated Yet Highly Valuable Form Of Digital Marketing?\" \/>\n<meta property=\"og:description\" content=\"There are many different forms of digital marketing available today, so it\u2019s easy to get lost or feel overwhelmed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webtechmantra.com\/valuable-form-of-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"WTM - 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