{"id":186,"date":"2019-06-14T11:31:47","date_gmt":"2019-06-14T11:31:47","guid":{"rendered":"http:\/\/www.webtechmantra.com\/?p=186"},"modified":"2022-09-20T12:55:51","modified_gmt":"2022-09-20T12:55:51","slug":"understanding-google-rank-brain","status":"publish","type":"post","link":"https:\/\/www.webtechmantra.com\/understanding-google-rank-brain\/","title":{"rendered":"Understanding Google Rank Brain"},"content":{"rendered":"<p>Googles intention was always to provide the user with the most relevant results. Users intent is something that Google gives importance to provide them with the most relevant results.<\/p>\n<p>Google uses different algorithms and machine learning languages to understand the user intent which matches the best results. On October 2015, Google confirmed the existence of rank brain, the machine learning aspect google uses to learn the user intent by analyzing the user&#8217;s location, search history, interests, etc. It&#8217;s important that SEO experts and <a href=\"https:\/\/www.webduratech.com\/\">Digital marketing agencies<\/a> should have an understanding of rankbrain and its impact on search results.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.webtechmantra.com\/understanding-google-rank-brain\/#Rankbrain_and_artificial_intelligence\" title=\"Rankbrain and artificial intelligence:\">Rankbrain and artificial intelligence:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.webtechmantra.com\/understanding-google-rank-brain\/#RankBrain_is_the_3rd_important_ranking_signal_of_google\" title=\"RankBrain is the 3rd important ranking signal of google?\">RankBrain is the 3rd important ranking signal of google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.webtechmantra.com\/understanding-google-rank-brain\/#Rankbrain_a_self-learning_algorithm\" title=\"Rankbrain, a self-learning algorithm:\">Rankbrain, a self-learning algorithm:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.webtechmantra.com\/understanding-google-rank-brain\/#Direct_queries_no_longer_needed\" title=\"Direct queries no longer needed:\">Direct queries no longer needed:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.webtechmantra.com\/understanding-google-rank-brain\/#Rankbrain_figures_out_what_you_mean\" title=\"Rankbrain figures out what you mean:\">Rankbrain figures out what you mean:<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Rankbrain_and_artificial_intelligence\"><\/span><strong>Rankbrain and artificial intelligence:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Rankbrain makes use of artificial intelligence to learn about the query user entered.<\/p>\n<p>The written queries that the user entered are turned into mathematical entities that the algorithm can understand. Artificial intelligence is used to guess the intent of each query and to find the queries with similar meaning.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"RankBrain_is_the_3rd_important_ranking_signal_of_google\"><\/span><strong>RankBrain is the 3rd important ranking signal of google?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u00a0<\/strong>Rankbrain can influence the ranking signals but actually ranking brain is a processing algorithm to find out the intent and meaning of unknown queries.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rankbrain_a_self-learning_algorithm\"><\/span><strong>Rankbrain, a self-learning algorithm:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u00a0<\/strong>Instead of human engineers frequently analyzing and implementing changes in the algorithm, rankbrain itself develops its algorithm. Testing the user satisfaction to the results shown the rankbrain itself implement changes to the algorithm to show the more relevant result next time.<\/p>\n<p>For example, if you search for a query \u201cbest restaurant near Whitefield\u201d Rankbrain will analyze the user response to the search results shown and in the next time webpages with low user satisfaction will be outranked with better results.<\/p>\n<p style=\"text-align: right;\"><strong>[Read Also: <a href=\"https:\/\/www.webtechmantra.com\/social-media-marketing\/\">6 Ways to Use Social Media for Marketing<\/a>]<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Direct_queries_no_longer_needed\"><\/span><strong>Direct queries no longer needed:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u00a0<\/strong>If you need to go for lunch you didn&#8217;t need to search for restaurants at Whitefield, instead even if you search \u201cWhere should I go for lunch?\u201d Google can understand your intent and will show you the right results. Instead of matching keywords, rankbrain uses the concept of the particular page to know if it is relevant or not.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rankbrain_figures_out_what_you_mean\"><\/span><strong>Rankbrain figures out what you mean:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"http:\/\/www.webtechmantra.com\/wp-content\/uploads\/Understanding-google-rank-brain.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-187\" src=\"http:\/\/www.webtechmantra.com\/wp-content\/uploads\/Understanding-google-rank-brain.jpg\" alt=\"Understanding google rank brain\" width=\"628\" height=\"495\" \/><\/a><\/p>\n<p>For example, if you search for Yamaha keyboard, you will get results of the musical instrument, but if you just search for the keyboard you may get the results of the computer keyboard. This is how\u00a0 rankbrain utilizes history and user behavior to understand the meaning of the query.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Googles intention was always to provide the user with the most relevant results. Users intent<\/p>\n","protected":false},"author":1,"featured_media":1117,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,12],"tags":[82,118,206],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding Google Rank Brain<\/title>\n<meta name=\"description\" content=\"Google confirmed the existence of rank brain, the machine learning aspect google uses to learn the user intent by analyzing the user&#039;s location\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webtechmantra.com\/understanding-google-rank-brain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Google Rank Brain\" \/>\n<meta property=\"og:description\" content=\"Google confirmed the existence of rank brain, the machine learning aspect google uses to learn the user intent by analyzing the user&#039;s location\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webtechmantra.com\/understanding-google-rank-brain\/\" \/>\n<meta property=\"og:site_name\" content=\"WTM - 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