{"id":3155,"date":"2020-06-23T09:51:30","date_gmt":"2020-06-23T09:51:30","guid":{"rendered":"https:\/\/www.webtechmantra.com\/?p=3155"},"modified":"2022-02-25T11:30:58","modified_gmt":"2022-02-25T11:30:58","slug":"mobile-market-share","status":"publish","type":"post","link":"https:\/\/www.webtechmantra.com\/mobile-market-share\/","title":{"rendered":"The doors opened by the growth of the mobile market share"},"content":{"rendered":"<p>The internet is constantly mobile market evolving and that\u2019s been the case since it first became accessible to the general population during the 1990s. As processing power and internet speeds have improved, so have the websites we visit.<\/p>\n<p>And from primitive information and lo-res images, the internet is now an almost infinite portal of multimedia gaming, video, audio, and interactivity. But it\u2019s arguably the changing habits of internet users, and specifically\u00a0the devices they use that has helped shape the web\u2019s biggest change in recent years.<\/p>\n<p>In this article, we will discover how the rise of the smartphone has shaped the way the internet, its brands, and its services are presented.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.webtechmantra.com\/mobile-market-share\/#The_challenges\" title=\"The challenges\">The challenges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.webtechmantra.com\/mobile-market-share\/#The_new_possibilities\" title=\"The new possibilities\">The new possibilities<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_challenges\"><\/span>The challenges<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The roll-out of 4G <a href=\"https:\/\/www.webtechmantra.com\/category\/technology\/\">technology<\/a> during the last ten years has been a game-changer for the mobile internet. It delivers faster internet speeds, capable of streaming videos and games, without the necessity of a wi-fi signal.<\/p>\n<p>This has stimulated the use of mobile phones for internet use. Today, mobile internet traffic <a href=\"https:\/\/gs.statcounter.com\/platform-market-share\/desktop-mobile-tablet\">accounts for 50.48% of all global use<\/a>, compared to 46.51% for traditional desktops, such as on a laptop, and 3% for tablets.<\/p>\n<p>It represents a sharp rise in mobile internet use and has forced brands big and small to rethink how they present their services to their website\u2019s visitors. Today, offering hi-spec visuals, immersive video, and complex graphics is not necessarily the standard to drive towards, as it excludes users viewing from a smaller, less powerful device.<\/p>\n<p>Web developers have taken note of the changes to produce templates that switch between desktop and mobile views, depending on the device being used, while layouts, menu infrastructure, and even content are being simplified to deliver a better experience on mobile.<\/p>\n<p><em><img decoding=\"async\" class=\"aligncenter wp-image-3156 size-large\" src=\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/The-4G-technology-challenges-1024x682.jpeg\" alt=\" 4G technology challenges\" width=\"1024\" height=\"682\" srcset=\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/The-4G-technology-challenges-1024x682.jpeg 1024w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/The-4G-technology-challenges-300x200.jpeg 300w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/The-4G-technology-challenges-150x100.jpeg 150w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/The-4G-technology-challenges-768x512.jpeg 768w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/The-4G-technology-challenges-1536x1024.jpeg 1536w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/The-4G-technology-challenges.jpeg 1880w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_new_possibilities\"><\/span>The new possibilities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although the gradual take-up of mobile browsing has presented challenges, it\u2019s also provided new opportunities for brands to showcase their services to a wider audience and engage with their existing customers in new settings.<\/p>\n<p>For example, online shops are able to sell items to users on the go. With today\u2019s modern banking portals completely compatible with <a href=\"https:\/\/www.webtechmantra.com\/category\/mobile\/\">mobile<\/a>, shoppers can safely place an order while on the train, on their lunch break at work, or wherever they are away from their computer.<\/p>\n<p>It\u2019s had a striking impact on entertainment too, with leading streaming platforms like Netflix offering its full library of films and TV shows to viewers wherever they are. The app also <a href=\"https:\/\/www.thrillist.com\/entertainment\/nation\/best-netflix-tv-shows-download\">allows customers to download selected titles<\/a>, so &#8211; as long as they prepare in advance\u00a0&#8211;\u00a0they don\u2019t even need to have a data connection at the time of watching.<\/p>\n<p>It\u2019s also had an impact on the world of online gambling, with providers now offering a full selection of betting markets on mobile. This development has been particularly beneficial to operators delivering services in new markets, like India, with potential customers able to <a href=\"https:\/\/bettingguru.in\/\">explore the online guide at BettingGuru.in<\/a> from their mobile to see the sites available to them.<\/p>\n<p>Traditional console games, like FIFA and Grand Theft Auto, have also been adapted for mobile, with the phone\u2019s screen often becoming the controller. Games like FIFA have been simplified and specially adapted to make gameplay more functional without physical buttons.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3157 size-full\" src=\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/The-new-possibilities.jpg\" alt=\"Traditional console games\" width=\"950\" height=\"633\" srcset=\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/The-new-possibilities.jpg 950w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/The-new-possibilities-300x200.jpg 300w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/The-new-possibilities-150x100.jpg 150w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/The-new-possibilities-768x512.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/p>\n<p>When we analyze changes in recent history and the growing influence of mobile tech, it&#8217;s fair to predict\u00a0that mobile\u2019s market share will continue to grow. And it&#8217;s equally likely that we\u2019ll see the world&#8217;s biggest brands \u2013 as well as\u00a0new start-ups \u2013 meet those challenges, and take advantage of the changing habits of internet users to open new doors for their businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The internet is constantly mobile market evolving and that\u2019s been the case since it first<\/p>\n","protected":false},"author":1,"featured_media":3158,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[550],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The doors opened by the growth of the mobile market share<\/title>\n<meta name=\"description\" content=\"The internet is constantly mobile market evolving and that\u2019s been the case since it first became accessible to the general population during the 1990s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webtechmantra.com\/mobile-market-share\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The doors opened by the growth of the mobile market share\" \/>\n<meta property=\"og:description\" content=\"The internet is constantly mobile market evolving and that\u2019s been the case since it first became accessible to the general population during the 1990s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webtechmantra.com\/mobile-market-share\/\" \/>\n<meta property=\"og:site_name\" content=\"WTM - 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