{"id":3675,"date":"2020-08-30T03:53:02","date_gmt":"2020-08-30T03:53:02","guid":{"rendered":"https:\/\/www.webtechmantra.com\/?p=3675"},"modified":"2022-10-10T11:49:12","modified_gmt":"2022-10-10T11:49:12","slug":"referral-email-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.webtechmantra.com\/referral-email-marketing-strategy\/","title":{"rendered":"Unveiling the Secrets to a Winning Referral Email Marketing Strategy"},"content":{"rendered":"<p>In the e-commerce ecosystem, emails have three broadly-classified purposes: boost customer engagement, brand communication, and entice an existing customer to take action. Well, a referral email marketing campaign has to deliver on all three fronts. It might not sound easy, but with the following pointers, you can create a successful email marketing campaign that would accelerate your lead generation process.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.webtechmantra.com\/referral-email-marketing-strategy\/#A_killer_subject_line\" title=\"A killer subject line \">A killer subject line <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.webtechmantra.com\/referral-email-marketing-strategy\/#Simplifying_the_incentive\" title=\"Simplifying the incentive\">Simplifying the incentive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.webtechmantra.com\/referral-email-marketing-strategy\/#Call_To_Action_CTA\" title=\"Call To Action (CTA)\">Call To Action (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.webtechmantra.com\/referral-email-marketing-strategy\/#Amplifying_the_product_value\" title=\"Amplifying the product value\">Amplifying the product value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.webtechmantra.com\/referral-email-marketing-strategy\/#Clear_messaging\" title=\"Clear messaging\">Clear messaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.webtechmantra.com\/referral-email-marketing-strategy\/#Wrapping_Up\" title=\"Wrapping Up\">Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_killer_subject_line\"><\/span><strong>A killer subject line <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you expect your subscribers to make a bit more effort than usual clicks, you have to hit the right chord. And, to do so, nothing can replace a <a href=\"https:\/\/optinmonster.com\/101-email-subject-lines-your-subscribers-cant-resist\/\" target=\"_blank\" rel=\"noopener noreferrer\">perfectly-aimed subject line<\/a>. Consider the job half-done if your email features an irresistible subject line.<\/p>\n<p>Once they have opened your mail, there is a high chance they would click on that \u2018refer\u2019 button, given the deal is lucrative. The focal point while creating the subject line should be, <em>\u201cWhy should the subscribers open this mail?\u201d <\/em>It\u2019s natural to exhibit creativity in your email subject lines, but it\u2019s better to stick to the point when it comes to referrals.<\/p>\n<p>Being upfront and directly mentioning the incentive might increase your chance and hence, eventual leads. Your subject line should give your subscribers a solid reason to refer your business to people, and mentioning the incentive at the beginning makes it all the more tempting.<\/p>\n<p style=\"text-align: right;\"><strong>[Read more: <a href=\"https:\/\/www.webtechmantra.com\/mis-webmail\/\">What Is MIS Webmail?<\/a>]<\/strong><\/p>\n<p>Here is a <a href=\"https:\/\/email.uplers.com\/portfolio\/\" target=\"_blank\" rel=\"noopener noreferrer\">fine email template example<\/a> of how a fine subject line can make your email more lucrative. The subject line for Postable\u2019s email says, \u201c<em>Refer your friends and get $$$.\u201d <\/em>It should be noted that the subject line is crisp and clear, and hence, the recipient knows exactly what to expect<\/p>\n<p><strong>Elaborating the incentive<\/strong><\/p>\n<p>Once your subject line has made them open the mail, it\u2019s time to explain the whole deal. Be clear in your messaging about the incentive because a confused subscriber would hardly recommend you or your brand further. The copy should be precise about what they would be getting from the whole thing, here you can also check the details of <a href=\"https:\/\/www.parabol.co\/blog\/slack-tips-for-async\" target=\"_blank\" rel=\"noopener\">slack tips for async<\/a>.<\/p>\n<p>To make it more attractive, you need to make the subscribers realize the worth. Note that your referral email would only succeed when the subscribers think it\u2019s worth their time. So, give your best shot to have them on board. Mentioning the incentive would help them make their mind about whether or not they want to go for it.<\/p>\n<p>Don\u2019t forget that your subscribers naturally seek something in return for referring your business further, which makes the incentive even more crucial for the entire referral <a href=\"https:\/\/www.webtechmantra.com\/referral-email-marketing-strategy\/\">email marketing<\/a> campaign.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3679\" src=\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/get-free-bitcoin-when-you-refer-a-friend.png\" alt=\"get free bitcoin when you refer a friend\" width=\"680\" height=\"1049\" srcset=\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/get-free-bitcoin-when-you-refer-a-friend.png 680w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/get-free-bitcoin-when-you-refer-a-friend-194x300.png 194w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/get-free-bitcoin-when-you-refer-a-friend-664x1024.png 664w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/get-free-bitcoin-when-you-refer-a-friend-97x150.png 97w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Simplifying_the_incentive\"><\/span><strong>Simplifying the incentive<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The whole point of precisely mentioning the incentive is to deliver a clear understanding. Hence, make sure the incentive is simple. You can go for numerous types of incentives to make it more <a href=\"https:\/\/www.webtechmantra.com\/top-9-tips-to-make-your-audience-fall-in-love-with-your-brand\/\">attractive to your subscribers<\/a>. However, the most common and effective one is offering coupons that can be redeemed later against a purchase.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3680\" src=\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/get-5-off-for-every-friend-you-refer.png\" alt=\"Simplifying the incentive\" width=\"680\" height=\"1554\" srcset=\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/get-5-off-for-every-friend-you-refer.png 680w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/get-5-off-for-every-friend-you-refer-131x300.png 131w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/get-5-off-for-every-friend-you-refer-448x1024.png 448w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/get-5-off-for-every-friend-you-refer-66x150.png 66w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/get-5-off-for-every-friend-you-refer-672x1536.png 672w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Call_To_Action_CTA\"><\/span><strong>Call To Action (CTA)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>CTAs remain one of the most decisive elements of any email marketing campaign, and when it comes to referral emails, they are even more critical. CTAs guide your subscribers through the steps of the referral process. The CTA button creates a psychological urgency to act, which, in this case, is referring your brand further.<\/p>\n<p>Now, it depends on how you leverage the CTA button. You can craft it in many formats such as \u201cRefer a friend here\u201d or \u201cGet your free product.\u201d This sort of action-triggering message allures your leads to be a part of your referral program.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3681\" src=\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/share-the-love-and-save-15-gallon.gif\" alt=\"love and save 15 gallon\" width=\"600\" height=\"1080\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Amplifying_the_product_value\"><\/span><strong>Amplifying the product value<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The exciting thing about referral email marketing is that your recipients are already your customers, unlike other types of email campaigns. However, to encourage them to refer you further, you need to remind them of your products or services&#8217; value. Making them realize why they became your customers in the first place is an essential part of referral email marketing, which you can achieve by amplifying your product value.<\/p>\n<p>Along with the actual product or service, you can remind them about the benefits they enjoy from your business. It is imperative to mention customer experience, especially if you are a service provider. Your email can consist of great discounts, free shipping, regular sales for your offerings, etc.<\/p>\n<p>In a nutshell, your referral email should create a positive sentiment in subscribers\u2019 minds when it comes to your brand. The positive view would boost the chance of lead generation.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3682\" src=\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/tradesy-shipping-confirmation.png\" alt=\"tradesy shipping confirmation\" width=\"680\" height=\"1317\" srcset=\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/tradesy-shipping-confirmation.png 680w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/tradesy-shipping-confirmation-155x300.png 155w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/tradesy-shipping-confirmation-529x1024.png 529w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/tradesy-shipping-confirmation-77x150.png 77w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Clear_messaging\"><\/span><strong>Clear messaging<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One crucial aspect of a referral email marketing campaign is that your deliverable and customer expectations shouldn\u2019t mismatch. A disappointed customer would hardly refer your brand to someone else. So, it\u2019s essential to mention the terms and conditions clearly along with the incentive.<\/p>\n<p>Things like the minimum number of referrals (if any) to avail discount, the validity of the offer should be well-communicated to avoid discrepancies because these small issues sometimes malign the overall customer experience.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3676\" src=\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/cha-ching-youve-earned-10.png\" alt=\"Clear messaging\" width=\"680\" height=\"1604\" srcset=\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/cha-ching-youve-earned-10.png 680w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/cha-ching-youve-earned-10-127x300.png 127w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/cha-ching-youve-earned-10-434x1024.png 434w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/cha-ching-youve-earned-10-64x150.png 64w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/cha-ching-youve-earned-10-651x1536.png 651w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><strong>Wrapping Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is difficult to make everyone become a part of your business expansion or lead generation to be precise, however, a carefully crafted and executed referral email marketing strategy can make things easier to a great extent. The next time you sit down to chalk out a referral email strategy, we hope the steps mentioned above would make it a breeze.<\/p>\n<p><strong>Author Bio<\/strong><\/p>\n<p>Kevin George is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies that specializes in professional email template creation and PSD to HTML email conversion; they are also <a href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\" target=\"_blank\" rel=\"noopener noreferrer\">Salesforce Marketing Cloud specialists<\/a>. Kevin loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the e-commerce ecosystem, emails have three broadly-classified purposes: boost customer engagement, brand communication, and<\/p>\n","protected":false},"author":1,"featured_media":3677,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[592],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unveiling the Secrets to a Winning Referral Email Marketing Strategy<\/title>\n<meta name=\"description\" content=\"In the e-commerce ecosystem, emails have three broadly-classified purposes: boost customer engagement, brand communication\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webtechmantra.com\/referral-email-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unveiling the Secrets to a Winning Referral Email Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"In the e-commerce ecosystem, emails have three broadly-classified purposes: boost customer engagement, brand communication\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webtechmantra.com\/referral-email-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"WTM - 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