{"id":456,"date":"2020-02-20T10:56:05","date_gmt":"2020-02-20T10:56:05","guid":{"rendered":"http:\/\/www.webtechmantra.com\/?p=456"},"modified":"2022-02-25T11:31:22","modified_gmt":"2022-02-25T11:31:22","slug":"things-to-need-to-increase-website-engagement","status":"publish","type":"post","link":"https:\/\/www.webtechmantra.com\/things-to-need-to-increase-website-engagement\/","title":{"rendered":"Things to need to increase website engagement"},"content":{"rendered":"<p>Marketers cannot do without the website these days. When you are using your website as a primary means to gather leads, you must always be mindful about user engagement. You would not want the website visitors to bounce off your site right away. Instead, using enticing content, you would like them to understand your message and use the social sharing buttons and share the content with their friends. It would be best if you interacted with them using forms and CTAs.<\/p>\n<p>Keeping the website visitors engaged is a big challenge faced by content managers. And content does not follow any set formula. It is more of a hit and trial method accompanied by a constant assessment that the content managers deploy. Having an overview of the number of users who continue to stay engaged is also an indicator of how engaging the website is with the <a href=\"https:\/\/www.webtechmantra.com\/role-of-professional-digital-marketers-offering-target-oriented-digital-marketing-services-usa\/\">target market<\/a>. In this article, we will learn about some of the strategies that need to be deployed to increase website management.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.webtechmantra.com\/things-to-need-to-increase-website-engagement\/#Make_the_website_trustworthy\" title=\"Make the website trustworthy\">Make the website trustworthy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.webtechmantra.com\/things-to-need-to-increase-website-engagement\/#Having_an_SSL_certificate_helps\" title=\"Having an SSL certificate helps\">Having an SSL certificate helps<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.webtechmantra.com\/things-to-need-to-increase-website-engagement\/#Create_a_storyboard_for_your_webpages\" title=\"Create a storyboard for your webpages\">Create a storyboard for your webpages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.webtechmantra.com\/things-to-need-to-increase-website-engagement\/#Is_it_easy_to_navigate_your_website\" title=\"Is it easy to navigate your website?\">Is it easy to navigate your website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.webtechmantra.com\/things-to-need-to-increase-website-engagement\/#Is_the_website_user-friendly\" title=\"Is the website user-friendly?\">Is the website user-friendly?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.webtechmantra.com\/things-to-need-to-increase-website-engagement\/#Have_more_interaction_with_visitors\" title=\"Have more interaction with visitors\">Have more interaction with visitors<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Make_the_website_trustworthy\"><\/span><strong>Make the website trustworthy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Visitors to a website feel that consistent social media activity makes the website credible. Again, companies that are active on Instagram are known to be more reliable than others. Other ways to prove your trust is by having trust seals and testimonials from your clients. Content managers must also investigate the aspect of grammar and composition as visitors abhor websites with plenty of grammar and punctuation mistakes. If you are an e-commerce website, you must ensure that you include a variety of payment options.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Having_an_SSL_certificate_helps\"><\/span><strong>Having an SSL certificate helps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Being an HTTPS website ensures that the visitors to your site know that it is reliable. The HTTPS protocol ensures that the communication taking place between your web server and the web browser of the visitor is encrypted. For this, you need to procure an SSL certificate. You need to do online research and understand which certificate is best for you.<\/p>\n<p>Moreover, if you have an e-commerce website, you need to adhere to the PCI\/ DSS guidelines. According to these guidelines, you need to have proper checkpoints in place to prevent a data breach. To adhere to the guidelines, your website must have an SSL certificate. If you have multiple domains and its unlimited sub domains than <a href=\"https:\/\/www.ssl2buy.com\/multi-domain-ssl\"><strong>Multi Domain Wildcard SSL Certificate<\/strong><\/a> is a preferable solution for your website<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_storyboard_for_your_webpages\"><\/span><strong>Create a storyboard for your webpages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before creating content for your website, your content manager must assess the target personas of the website visitors. Based on the demographics of the target personas, you must create the content strategy. It must have content that will be able to entice the target market to your website. Apart from bringing new visitors, the content should be gripping enough to keep the visitors on the website for a longer time. Your content writers must have a friendly easy-going overtone based on whether your website can have fun content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_it_easy_to_navigate_your_website\"><\/span><strong>Is it easy to navigate your website?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We do know that having a great UX will ensure there are more visitors to our website. But, do visitors have any problem navigating through the site? It is time we ensure that website visitors have a seamless journey through the website and can find the answers to their queries quickly. The global best practice for websites is to have a simple navigation menu. Besides, related webpages must be grouped under a single header. For blog pages, you must divide it into various categories to organize the information that is requested.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_the_website_user-friendly\"><\/span><strong>Is the website user-friendly?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These days, most visitors use their smartphones to visit your website. The website must be mobile responsive, and it will improve your SEO rank also. Else the visitors will also be driven away. You must also ensure that the website loads fast too. Users are known to abandon visiting sites that take too much time to load. According to a study, around 40% of visitors will not proceed to a website if the site takes much time in loading. Websites are increasingly using a chatbot feature to allow users to quickly get a response to their queries. At least, you must have someone online to promptly respond to the questions from the website visitors. Most of these queries usually come from new leads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Have_more_interaction_with_visitors\"><\/span><strong>Have more interaction with visitors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Having a robust search feature allows visitors to get to the bottom of their search very quickly. It also improves the reliability of the website and ensures visitors return to the site. You may also hold contests and sweepstakes that could probably open the floodgates of website visitors. You may give out special offers for <a href=\"https:\/\/www.webtechmantra.com\/social-media-marketing\/\">social media activities<\/a>, referrals or writing testimonials and product reviews.<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p>Website engagement occupies centerstage for marketers as it proves to be a goldmine of leads. If you have gripping content, visitors will return to your website. It all starts with having an SSL certificate to enhance the trustworthiness of the site. Make the website attractive but do have a robust content strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers cannot do without the website these days. When you are using your website as<\/p>\n","protected":false},"author":1,"featured_media":869,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[151,182],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Things to need to increase website engagement<\/title>\n<meta name=\"description\" content=\"Marketers cannot do without the website these days. 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