{"id":5605,"date":"2021-04-14T05:58:10","date_gmt":"2021-04-14T05:58:10","guid":{"rendered":"https:\/\/www.webtechmantra.com\/?p=5605"},"modified":"2022-02-25T11:27:17","modified_gmt":"2022-02-25T11:27:17","slug":"local-seo","status":"publish","type":"post","link":"https:\/\/www.webtechmantra.com\/local-seo\/","title":{"rendered":"How Important are Citations in Local SEO?"},"content":{"rendered":"<p>Marketing a local business means looking at how well your local SEO is performing. What do we mean by local SEO? Consider the fact that most \u2013 by a long way \u2013 online web searches are for local businesses. Think along the lines of \u2018restaurant near me\u2019 or \u2018bicycle shop in \u2026\u2019 and you get the idea. People want to be given the information to hand that makes their lives easier, and local is always easier.<\/p>\n<p>The title asks about the importance of citations in local SEO. What are citations, and why do they hold such a strong bearing on the outcome of SEO? Let\u2019s talk a little more about what a citation is in regard to your local business, and why it\u2019s important in SEO terms.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.webtechmantra.com\/local-seo\/#Why_Local_SEO_is_Vital\" title=\"Why Local SEO is Vital \">Why Local SEO is Vital <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.webtechmantra.com\/local-seo\/#Optimizing_Local_SE\" title=\"Optimizing Local SE\">Optimizing Local SE<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Local_SEO_is_Vital\"><\/span><strong>Why Local SEO is Vital <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Local is, as we said above, vital in online searches. How has this become so? The smartphone is everywhere. We carry them with us and use them on the go, and not just for making calls or sending messages. Imagine you\u2019re in town shopping for one item and you realise there\u2019s something else you want. You get hold of your phone, go to a search engine and type in a request for that sort of retailer near where you currently are. In a second, the phone gives you all the answers you need.<\/p>\n<p>Some of these businesses will be listed on <a href=\"https:\/\/www.incitylife.com\/\">citation websites<\/a> that carry their information including address, contact details and anything else of relevance to those searching. That\u2019s what a citation is: an online link, bio or ad that carries all the info to the business. This is why your business needs to be on citation websites, as they carry quite a lot of weight.<\/p>\n<p>Some citation websites cover a lot of ground in terms of geographical area. Others, and these are the ones you should be considering if you want to list your business, are locally oriented. This means that people will be more likely to find your business if it is listed in local citation websites, which is where you should be to get the audience you need. Let\u2019s talk more about how to optimize your SEO for local searches.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5607\" src=\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/How-Important-are-Citations-in-Local-SEO2.jpg\" alt=\"Why Local SEO is Vital\" width=\"800\" height=\"501\" srcset=\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/How-Important-are-Citations-in-Local-SEO2.jpg 800w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/How-Important-are-Citations-in-Local-SEO2-300x188.jpg 300w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/How-Important-are-Citations-in-Local-SEO2-150x94.jpg 150w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/How-Important-are-Citations-in-Local-SEO2-768x481.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimizing_Local_SE\"><\/span><strong>Optimizing Local SE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019ve established that <a href=\"https:\/\/www.nytimes.com\/section\/business\" rel=\"nofollow\">local SEO is important<\/a> and why, so how do you go about making sure your website and other marketing material is optimized for local SEO? The first thing you need to do is get yourself listed on any relevant citation websites and local search directories. There will be many for cities and towns, and for surrounding smaller towns look for the larger nearby town and see if they have a section for your area.<\/p>\n<p>What you also need to do is ensure that your marketing material and website makes good mention of your location and that of the nearby better-known towns. This way you can bring in custom that may get your listing from searching a few miles away, which is helpful for growing your customer base. The more likely people are to associate your business with a particular area, the better chance you have of becoming the go to business in your field and area.<\/p>\n<p>Now that <a href=\"https:\/\/news.sky.com\/story\/smartphone-use-is-an-addiction-for-a-quarter-of-youngsters-study-shows-11873083\" rel=\"nofollow\">smartphone usage is ubiquitous<\/a> it is no surprise it is the way to go in terms of digital advertising, and you can make sure you get the best out of your marketing by getting those citations out there. Once you have done that, get an overhaul of your online marketing material by a professional \u2013 it won\u2019t cost you a great deal \u2013 and you\u2019ll soon see those calls coming in.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing a local business means looking at how well your local SEO is performing. What<\/p>\n","protected":false},"author":1,"featured_media":5606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,10],"tags":[792],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Important are Citations in Local SEO? | Web Tech Mantra<\/title>\n<meta name=\"description\" content=\"Marketing a local business means looking at how well your local SEO is performing. What do we mean by local SEO? Consider the fact that most \u2013 by a long way \u2013 online web searches are for local businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webtechmantra.com\/local-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Important are Citations in Local SEO? | Web Tech Mantra\" \/>\n<meta property=\"og:description\" content=\"Marketing a local business means looking at how well your local SEO is performing. What do we mean by local SEO? 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