{"id":5933,"date":"2021-05-20T09:55:13","date_gmt":"2021-05-20T09:55:13","guid":{"rendered":"https:\/\/www.webtechmantra.com\/?p=5933"},"modified":"2022-02-25T11:27:11","modified_gmt":"2022-02-25T11:27:11","slug":"content-hub-website","status":"publish","type":"post","link":"https:\/\/www.webtechmantra.com\/content-hub-website\/","title":{"rendered":"Fundamentals to Establishing Your Own Content Hub Website"},"content":{"rendered":"<p>You\u2019ve likely come across at least one dedicated or supplementary content hub in your travels across the internet as the method of website building is becoming rather popular. Suited for builds on WordPress.com or WordPress.org, see the differences between them here <a href=\"https:\/\/www.webtechmantra.com\/category\/wordpress\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.webtechmantra.com\/<\/a>, while the process is lengthy, a content hub can provide you with many benefits.<\/p>\n<p>Establishing yourself as an information portal to those who are interested gives your brand and associated brands authority among the online community. Furthermore, the organisation of your content in this way grants you significant SEO benefits, helping to bring traffic to your hub to further establish you as an authority in the field. Above all else, you\u2019re providing a service to people, giving them easy-to-find, useful information.<\/p>\n<p>Navigation and content is key to a successful content hub, so here are the aspects that you should consider when approaching this kind of website build, as well as some examples.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.webtechmantra.com\/content-hub-website\/#Craft_high-quality_content_for_a_comprehensive_experience\" title=\"Craft high-quality content for a comprehensive experience\">Craft high-quality content for a comprehensive experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.webtechmantra.com\/content-hub-website\/#Selecting_your_content_hubs_categories\" title=\"Selecting your content hub\u2019s categories\">Selecting your content hub\u2019s categories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.webtechmantra.com\/content-hub-website\/#Configure_the_style_and_map_of_your_hub\" title=\"Configure the style and map of your hub\">Configure the style and map of your hub<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Craft_high-quality_content_for_a_comprehensive_experience\"><\/span>Craft high-quality content for a comprehensive experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The most important aspect of creating a content hub is ensuring that the content is of high quality and spans as much of your target area as possible. Each of your posts or pages needs to be unique, not saying anything similar, with you wanting to explore a diverse range of formats. These can include insight posts, videos, step-by-step guides, reviews, informative podcasts, and even infographics.<\/p>\n<p>This is a particularly strong approach for assisting in competitive or confusing sectors, such as the relatively new online gambling scene of Asia. The portal <a href=\"https:\/\/www.asiabet.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.asiabet.org\/<\/a> has established itself as the go-to hub for information in the region. They perform comprehensive reviews, offer gambling strategy step-by-steps, site comparisons, offer local insights, and detail the legality of the activity in each nation. The site further splits off into tailored pages for 17 nations, each of which has its own sets of reviews and relevant guides. Overall, sites like this use content to provide a curated experience for readers new to the industry.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Selecting_your_content_hubs_categories\"><\/span>Selecting your content hub\u2019s categories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5935\" src=\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/Selecting-your-content-hubs-categories.jpg\" alt=\"Selecting your content hub\u2019s categories\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/Selecting-your-content-hubs-categories.jpg 800w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/Selecting-your-content-hubs-categories-300x225.jpg 300w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/Selecting-your-content-hubs-categories-150x113.jpg 150w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/Selecting-your-content-hubs-categories-768x576.jpg 768w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/Selecting-your-content-hubs-categories-720x540.jpg 720w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Once you\u2019ve built up your content pages, or at least the baseline collection, you\u2019ll need to think about how you\u2019re going to categorise the information. This is an essential aspect of making the most of your content hub as it\u2019s one of the primary SEO benefits. The key is to think about site navigation, how segmenting your content into central pillars will help viewers find the information that they need, and the keywords that people will look for.<\/p>\n<p>A prime example that you can look to is the santander.co.uk website. It features seven central categories, but hovering over each one provides you with a series of sectioned-off relevant articles. For example, under the \u2018Current Accounts\u2019 category, you\u2019ll find a list of accounts covered by the section, a list of \u2018Tools and guides\u2019 pages, and useful support links to help you further. The insteading.com site also offers a prime example of how to categorise, with the gardening and homesteading site sectioning into \u2018Gardening,\u2019 \u2018Animals,\u2019 \u2018Building,\u2019 \u2018Homestead,\u2019 \u2018Kitchen,\u2019 and \u2018Courses\u2019 with their own image icons to allow for straightforward navigation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Configure_the_style_and_map_of_your_hub\"><\/span>Configure the style and map of your hub<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5936\" src=\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/Configure-the-style-and-map-of-your-hub.jpg\" alt=\"Configure the style and map of your hub\" width=\"802\" height=\"532\" srcset=\"https:\/\/www.webtechmantra.com\/wp-content\/uploads\/Configure-the-style-and-map-of-your-hub.jpg 802w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/Configure-the-style-and-map-of-your-hub-300x199.jpg 300w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/Configure-the-style-and-map-of-your-hub-150x100.jpg 150w, https:\/\/www.webtechmantra.com\/wp-content\/uploads\/Configure-the-style-and-map-of-your-hub-768x509.jpg 768w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/p>\n<p>With your content sectioned off into key categories, and even subcategories within those categories, you\u2019ll have a better idea of how you want to style and map your hub. Once again, the key to your information portal being successful is to make its style and map as easy as possible to navigate. For this reason alone, many people go with the classic hub and spokes approach.<\/p>\n<p>It runs your parent page off into several static subpages, working best for sites that won\u2019t change the content too much. A prime example of this would the zapier.com, which gets you to your preferred page, with several further pages to read on into, and some of those having further pages down the spoke to explore. It\u2019s quite a methodical way of keeping readers engaged and exploring further, as well as for the search engine indexing.<\/p>\n<p>Another popular approach is the topic gateway. It\u2019s a natural approach for sites that have a lot of information to share for fairly deep topics, wanting a streamlined method of displaying the information. From the landing page, you then have your category heads, which have an overview of the topic and some guidance, and then a list of all of the further, more specific resources for the topic. See dietdoctor.com and its keto pages for a good example of how this works.<\/p>\n<p>Creating a content hub or web portal is a tremendous project, especially if you want to launch a fully stocked site. However, by following the steps above, keeping the quality high, and making the site\u2019s navigation suitable and easy to follow, you\u2019ll be on the path to creating a very useful resource for the online community.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve likely come across at least one dedicated or supplementary content hub in your travels<\/p>\n","protected":false},"author":1,"featured_media":5934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[1000,709],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fundamentals to Establishing Your Own Content Hub Website<\/title>\n<meta name=\"description\" content=\"You\u2019ve likely come across at least one dedicated or supplementary content hub in your travels across the internet as the method of website building is becoming rather popular.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webtechmantra.com\/content-hub-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fundamentals to Establishing Your Own Content Hub Website\" \/>\n<meta property=\"og:description\" content=\"You\u2019ve likely come across at least one dedicated or supplementary content hub in your travels across the internet as the method of website building is becoming rather popular.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webtechmantra.com\/content-hub-website\/\" \/>\n<meta property=\"og:site_name\" content=\"WTM - 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